The latest “Performance index” recently published by Appsflyer provides a comprehensive snapshot of the mobile advertising market based on massive traffic data analysis on 6 B installs for 5,500 apps from 250 ad networks in the period January – June 2017. Methodology The main metrics that the report uses to rank the ad …
If you have looked at the Top Grossing charts on the App Store (though that’s harder to do in iOS 11 than it used to be), you might have noticed an important change taking shape in the last few months. On October 1st, for the first time, the Top 5 grossing on the US App Store didn’t include …
Push notifications are a very powerful tool because they allow communication with your app’s users when they are not actively engaging with your app or game. However, they have to be executed carefully! Otherwise, there is a risk that they will be ineffective, or even hurt your game’s retention and increase churn. Indeed, their perceived overuse has …
In case you’ve been living under a rock, or – understandably – just trying to screen out all news from the real world, there’s been a lot of buzz lately around rewarded video ads. According to a recent report released by Tapjoy, 79% of players prefer to have the option of rewarded ads in their games, and …
In the first article of our Building a Great Game series we focused our attention on engagement and in-app monetization metrics: now it’s the time to look at the equally important component, ad monetization. In fact, as we already mentioned, the average overall conversion rate for IAP (In-App Purchases) is ~2% of the base over a 30 day …
In this series of posts, we’ll be examining the best practices from successful FTP (free-to-play) games so that they can be applied to your titles, from design to soft launch and beyond. To begin, let’s go over some basic metrics, their definitions, and typical benchmark targets for successful games. ENGAGEMENT The first thing to measure …
The new 4th generation Apple TV was released less than three months ago with the major addition of a TV App Store. Yesterday’s Apple TV Tech Talk event in NY was a great opportunity to meet with (many) hundreds of interested developers and publishers and also to hear an update from Apple reps about the platform …
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